Image

Case Study

Leveraging a 3D Virtual Tour for Post-Show Engagement

Image

Download PDF

Top Value Propositions

  • Flexibility and Relevance:
    The ability to continuously update content ensures that the 3D Virtual Tour remain current and relevant, even months after the event's conclusion, maximizing their longterm impact.
  • Global Reach:
    The 3D Virtual Tour platform enables them to share the trade show experience with a global audience, amplifying the reach of their marketing efforts and expanding the customer base.
  • Enhanced Engagement:
    By offering an immersive and interactive experience, the 3D Virtual Tour platform facilitates deeper engagement with products, leading to increased interest and interaction from their audience.
  • Seamless Integration and Ease of Use:
    Working with Phil and the Ova-Nee team has been smooth, thanks to their professionalism, expertise, and prompt support. The platform's user friendly interface simplifies navigation, eliminating workflow complexities.

Problem

Legrand AV encountered challenges engaging potential customers unable to attend the trade shows, limiting product showcase of their latest product releases and lead generation. They were looking to boost post-event follow-up materials and provide easy access to product details to support purchasing decisions and sales efforts.

Solution

To tackle these challenges, Legrand AV utilized the Ova-Nee Productions 3D Virtual Tour platform, offering an innovative solution to engagement issues. Leveraging this platform, they provided an interactive and immersive tradeshow booth experience transcending physical boundaries. Visitors could walk through the booth, and by using features like hot spots and clickable product links, they gained a comprehensive understanding of Legrand’s products and services, fostering deeper engagement and interest post-event.

The Results

Integrating the 3D Virtual Tour boosted Legrand AV's marketing strategy. The higher click-through rates seen in the virtual tour analytics and the post-tradeshow message were indicators of increased engagement. Its global accessibility expanded reach, connecting with potential customers worldwide. Continuous content updates kept tours relevant, maximizing their long-term impact.

“Seeing the reach of the 3D virtual tours being accessed across the world is quite impressive - it's great to know that our marketing efforts are reaching a global audience… Working with Phil is a seamless experience due to his professionalism, knowledge, and passion for his work.”

HEIGHTENED
ENGAGEMENT

INCREASED
CLICK-THROUGH
RATES

EXPANDED
BRAND REACH

The Results

Being able to see virtual tour data, including views, product clicks, and time spent on the landing page provided valuable insights. There was an incredible return on investment (ROI) because it brought in new customers and helped close a big deal when a buyer found a critical product feature while using the virtual tour.

Positive feedback and visitor analytics confirmed their 3D virtual tour's success. Users liked its easy navigation, (rich content) information, and engaging format. They were impressed by its uniqueness, interaction, and effectiveness. The 3D Interactive Virtual Tour boosted awareness of the products on display and eliminated physical restrictions.

Incorporating informational tags and containing text links, PDF’s and videos significantly enhanced both information and engagement. This reinforced our conviction that 3D Interactive Virtual Tours provide a substantial return on investment by elevating overall engagement and understanding.

BROUGHT IN
IN NEW
CUSTOMERS

EASY
NAVIGATION

BOOSTED
AWARENESS

Conclusion

Using Ova-Nee Productions’ 3D Virtual Tour platform has revolutionized Legrand AV's post-show engagement, transforming customer connections. Seamlessly integrated into their marketing and overcomes physical event limitations, expanding brand reach globally. Legrand AV believes this innovative solution will continue drive engagement and foster connections worldwide.

Image
"The integration of Ova-Nee's 3D Virtual Tour into our marketing strategy yielded impressive results. Click-through rates for our post-tradeshow messaging increased significantly, indicating heightened engagement and interest from our audience."