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Case Study

Enhancing Trade Show Impact with Ova-Nee Productions’ 3D Virtual Booth Experience

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Top Value Propositions

  • Extended Engagement:
    By providing this experience, Leon Speakers extended engagement beyond the limited time frame of the trade show, ensuring continuous interaction with their brand and products.
  • Comprehensive Information:
    The 3D Virtual Tour offered a wealth of information, including detailed product descriptions, embedded videos, and website links, allowing users to explore Leon Speakers' solutions comprehensively.
  • Versatility and Accessibility:
    The 3D Virtual Tour served as a versatile asset for planning future events and communicating with dealers, thanks to its ease of sharing on various platforms like social media, emails, and websites.
  • Data-Driven Insights:
    Detailed analytics provided valuable insights into user engagement and geographical reach, enabling Leon Speakers to measure the effectiveness of their booth and refine their marketing strategies accordingly.

Problem

Leon Speakers aimed to boost their impact at CEDIA by extending their booth experience post-event. “We love creating a standout booth experience at CEDIA and other trade shows. It's the best opportunity to really bring to life the Leon brand and the beautiful solutions we're offering our clients. That said, time on the show floor is limited, so we wanted to be able to bring even more people to our booth after the show ended.” They sought a way to continue to engage and educate our dealers beyond the show.

Solution

Ova-Nee Productions offered a 3D Virtual Tour booth, tackling Leon Speakers' challenge directly. This interactive tour allows users to explore the booth independently, or to be guided through virtually with a Leon team member, extending the CEDIA exhibit visually and informatively. It served as a content hub, facilitating continued audience connection and education post-event.

The Results

Leon Speakers leveraged the 3D Virtual Tour as a valuable asset for future events and dealer communications, extending its impact post-event. Leon embedded the tour on their website, and it was easily shared on social media and in emails, the analytics showed its extensive usage and engagement, rivaling the trade show in-booth traffic.

"The 3D Virtual Tour has become a go to asset for Leon Speakers. It's easily shared on social media, in emails, on our website, and more extending the impact of and  investment made in our trade show booth long after the event concludes."

EXTENDED
IMPACT

INCREASED
ENGAGEMENT

EASILY
SHAREABLE
ON SOCIAL

The Results

Being able to see virtual tour data, including views, product clicks, and time spent on the landing page provided valuable insights. There was an incredible return on investment (ROI) because it brought in new customers and helped close a big deal when a buyer found a critical product feature while using the virtual tour.

Positive feedback and visitor analytics confirmed their 3D virtual tour's success. Users liked its easy navigation, (rich content) information, and engaging format. They were impressed by its uniqueness, interaction, and effectiveness. The 3D Interactive Virtual Tour boosted awareness of the products on display and eliminated physical restrictions.

Incorporating informational tags and containing text links, PDF’s and videos significantly enhanced both information and engagement. This reinforced our conviction that 3D Interactive Virtual Tours provide a substantial return on investment by elevating overall engagement and understanding.

BROUGHT IN
IN NEW
CUSTOMERS

EASY
NAVIGATION

BOOSTED
AWARENESS

Conclusion

The Leon Speakers and Ova-Nee collaboration exemplified how an interactive virtual booth tour can overcome trades how limitations and serve as a lasting marketing tool. Its success is evident in the extended reach, engagement, and ongoing relevance of Leon Speakers' booth post-event.

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"For Leon, the success of our partnership has resulted in the tangible benefits of extended reach and client engagement long after the event's conclusion. It's been a great collaboration with Phil and an opportunity that we look forward to continuing."

Carolyn Ceccoli
Director of Marketing - Leon Speakers